Due to the fact COO/government vice president out-of Sony Latin Iberia, Maria Fernandez the most powerful members of Latin musical. She not merely works brand new functional and you will monetary regions of the new prominent Latin musical organization it is including a musician and you can government-send government whom oversees their particular numerous divisions that have a famously empathetic layout.
This week, Fernandez’s tasks are at the forefront, just like the RIAA Honors, that is remembering Latin tunes in 2010, established it was acknowledging their particular once the community professional of the season having 2023. Fernandez would-be feted during the a https://kissbrides.com/no/japansk-kvinner/ ceremony during the Washington, D.C., into the Monday (Sept. 19) next to Gloria Estefan (Icon), Emilio Estefan (business trailblazer), Sebastian Yatra (singer of the season) and you will agents Veronica Escobar and Maria Elvira Salazar (policymakers of the year).
Maria Fernandez, EVP/COO regarding Sony Sounds Latin Iberia towards the ‘Latin Hitmaker’ Podcast
A local out-of Venezuela who been their unique occupation in media, Fernandez are a loans whiz whom joined Sony just like the CFO and flower on the rating from COO five years before. Their unique role offered into the pandemic whenever she made mentoring and you can studies young executives a central element of her occupations and you can good private mission. She today manages the newest proper approach of your own organization as well as of the some other procedures, plus loans, people experience, tech and you will purchases, which can be continuously in huge musician business. And you will ahead of the RIAA Honors, Fernandez was Billboard’s Administrator of Week.
Right here, Fernandez discusses their funds history, her role once the a guide in her community together with condition out of Latin audio international. “It’s the next of them all if you possibly could show that Latin songs is not just you to definitely genre, and also the simple fact that we have incredible writers and singers representing every one of those styles and you can seeing as toward internationally maps may be very fulfilling.”
In my opinion I provide the greater number of proper, financial and you will functional section brand new understanding of artists’ means and this exactly how we can also be plan out our selves to incorporate men and women need in everything you that we manage. Such as, a musician need to would an even more pricey movies while the he’s a creative eyes. Regarding a strictly financial perspective, you won’t pick a profit out-of that financing as the streaming of the films won’t make up for the level of capital. But when you understand why that is essential for the new musician as well as how they fits towards the entire strategy, not only could you understand the reason off what you would like doing, but you can sell.
Over the years, this new economic category ‘s the team one to claims no in order to everything you. And there is difficult amongst the imaginative and you may economic organizations. Anything the audience is seeking to perform more about is create yes both sides understand for each and every other people’s need. Incidentally, you might state the same thing when our company is speaking of professionals since the root of the beliefs in our region is actually that people have a couple of rosters: musicians and artists and you can group, and then we need to take care of both of them. You want superstar personnel and executives to cope with superstar performers.
Relevant
In my opinion you’re unusual in this your functions will and you can directly which have executives. I cannot show how many times a manager keeps advised myself, “I am meeting with Maria Fernandez today.” What are the results when your shared demands do not fall into line?
I work at many professionals and perhaps there can be a great reasoning as to why an employer means something because of their artist, however, which need doesn’t necessarily line up with our requires in this second. But it is usually [about] learning to make sure we know each other whether or not our company is not at all times will be on a single page. For me, this is the messaging. The way i view it, our company is right here to help you serve. Our company is here and also make some thing easier, [even] together with the constraints you will find in a firm and you can and come up with yes i pursue techniques.
